A thirst for new topics coupled with a passion for writing led the way to my career path early on: “I’m going to be a journalist!” As a Sr. Consultant at Sympra, I apply my professional experience paired with my PR expertise in B2B brand messaging in both relevant and compelling fashion. After completion of my degree at the University of Hohenheim, I immersed myself in the richly versatile world of journalism. Company profiles, stock market reports, consumer marketing are just some of the areas I gained insight into and learned the ropes of telling a story so it would reach target audiences and the media through working as an editor at the Frankfurter Allgemeine Zeitung and as a business journalist at SWR, Stuttgart. To revive exciting yet dormant news within companies, I completed additional training as a press officer (DPRG-certified) and switched to the field of PR. Ever since I have been intensively involved in the fields of mechanical and plant engineering. I have been responsible for all aspects of PR in mid-sized companies – from press releases and newsletters to trade fair newspapers and brochures – within these sectors. Additionally, I develop and implement concepts for internal and external business communications also within other fields, and I always enjoy tackling technical and business topics with a thirst and zest for writing.