Fast, discreet, unemotional: The three pillars of successful crisis PR make it a particular challenge both internally and externally. Once again, we can safely say: Good preparation is everything. For successful prevention, we take over monitoring and crisis training courses, for example, prepare dark sites and establish rules for the use of language. If the worst comes to the worst, we act as a neutral contact for the press or temporary press spokesperson, thus keeping the pressure off our clients.