“The difference between almost the right word and the right word is really a big deal. ’Tis the difference between the lightning bug and the lightning.” – Mark Twain
This quote is exactly what PR is all about – the right words. Because only through our choice of words can key information be properly dispatched to its targeted audiences.
Since I have always been passionate about language, I chose to study German and English language and literature. At the same time, I had the privilege of acquiring experience through my internships at a daily newspaper and various communications agencies. After graduating, I completed an internship at a PR agency in Stuttgart.
I continued my career as Communications Manager where I supervised clients from various industries ranging from lifestyle products and education to investments. PR business is as multi-faceted as these contents: It includes events, press releases, social media and much more.
Eventually, I got a taste of advertising at another agency in Stuttgart, where I was focused on the area of mobility before my path led me here to Sympra as a Consultant.