New vehicle models are always eagerly awaited by the relevant media. Especially when they are fully electric models from a brand aiming to conquer the European continent, led by the frontrunner in the world’s largest automobile market in China: BYD. Sympra actively supported BYD for the European vehicle presentations of the newest members of the growing portfolio in Barcelona and Madrid. We selected and invited the German media representatives to the events, organized test drives and studio shoots, contributed all press materials, and were on-site as points of contact. Thanks to meticulous preparation and the careful cultivation of our journalistic network, we were perfectly prepared for the various set-ups that print, online, and video editors require for their coverage. This enabled us to respond with a high degree of flexibility to the usual surprises at large events like these and fulfill special requests.
