When a Chinese technology start-up teams up with a traditional Austrian company to unveil an electric truck in just two years – and announces a partnership with a leading global logistics firm – it certainly catches the industry’s attention. That’s exactly what happened at IAA TRANSPORTATION 2024 in Hanover. SuperPanther from China and Steyr Automotive from Austria presented the new eTopas 600, an electric truck with a range of 500 kilometers. And, DHL signed a strategic cooperation agreement with SuperPanther at the event.
Sympra was responsible for managing the media coverage of this major announcement. We invited German media representatives to a press conference at SuperPanther’s booth, organized individual interviews, and introduced the technology company to a broad range of journalists at the trade fair. The appearance in Hanover marked a significant strategic and media success for SuperPanther – and served as the launchpad for their strong push into the European market.
Photo Credit: SuperPanther