The MBtech Group with head offices in Sindelfingen is a global engineering and consultancy services provider for the transport industry. In the automobile sector, in rail transport and in aerospace, MBtech supports manufacturers and suppliers throughout the product creation process – from the concept to series production. Sympra analyzed the company’s communication situation in the trade press and online media, always keeping an eye at the same time on the activities of direct competitors. The results of this were integrated into the communication strategy, which covered both internal and external tasks and goals and which also supported marketing and the area of HR. The central message: Under the umbrella of AKKA, MBtech is positioned as a global automotive competence center which now offers both staff and customers not only the usual professional quality but also a broad international network of locations and experts and which has thus considerably expanded its areas of expertise.