Art exhibition at the central department store

Public relations in all its facets – that’s our speciality. It starts with writing and distributing press releases and extends to social media and personal networking via trade fairs or events. For example, we designed and implemented an art roadshow for our client, MFK Mund- und Fußmalende Künstler Verlag (this translates to Mouth- and Foot Painting Artist Publishers). As of October 2019, the venue for the grand premiere of “MFK on tour” was the modern Stuttgart central department store “Das Gerber.”

From Pen to Paper

The key to effective in-person communication is direct contact with the audience.  A product that was previously mostly only virtually, or visually acknowledged – in the case of MFK, these are greeting cards, calendars or even games with artists’ motifs,  – can suddenly be experienced and is tangible. It is about “supporting them” when a mouth- or foot painter moves the brush over their canvas. And this in the midst of the public eye at a mall. In this way we wanted to create warmth and transparency, take away possible fears of contact, and above all, display the art! For this purpose, in cooperation with a long-standing partner, we designed a bright, light and inviting exhibition booth, one that is sustainable. We provided carpeting show-casing with their corporate logo, of course, and saw to it that two artists had spacious areas where they could proudly demonstrate their works of art.

The Frills

Promotional accessories such as motifs for event-flyers, posters/banner displays and writing artist profiles, accessories for the exhibition stand, content for the online channels, press work… the complete repertoire to make an all-around event of the pop-up. Thinking about everything, having the reins in your hands at making the event an ultimate success and being creative at the same time – lateral thinking, professional projection management and fun combined!

Since 2003, Sympra has been advising the MFK publishing house on all public relations issues, supporting it with ongoing media work and organising art exhibitions in clinics, rehabilitation centres, and art galleries. The aim is to attract new artists to the association, to promote their works and their creations to the public, to establish press contacts and to take the art marketing of the publishing house to the next level. In the interest of the artists, MFK-Verlag reproduces and distributes the works of mouth- and foot painters in Germany.