Sympra received certification according to the Consultancy Management Standard (CMS II) on 17th February 2009. The PR agency headquartered in Stuttgart and with offices in Munich and Berlin is now the fourth agency in Germany which has undergone quality assessment in all business areas by the independent organisation.
 
The CMS II certification was a recommendation by the International Communications Consultancy Organisation (ICCO), the umbrella organisation of national PR agencies in agency associations. In a one-day assessment the auditor checked the processes and management instruments in the areas of management and communication, business planning, company development, financial systems, realisation of projects and campaigns, client satisfaction, new business as well as personnel management. Sympra had to prove how knowledge is documented in the agency and made accessible to the team, the agency also had to show how workflow procedures are continually improved and how members of staff and the agency develops further.

“The CMS certificate proves that we can offer our clients optimum service quality“, explained the Managing Directors at Sympra Veit Mathauer and Helmut v. Stackelberg. “In the preparation for the audit we went through all our processes and optimised wherever necessary. In this way, we built up a management system which offers our clients and staff a high level of information and transparency.“ The CMS II re-certification will take place in Spring 2011.

The Consultancy Management Standard was especially adapted for public relations agency in 1997 and encompasses elements from other recognised certification quality management systems, for example, DIN ISO 9001:2008. A prerequisite for the certification is membership of the GPRA, the association of leading PR agencies in Germany. Further information on the CMS can be found on the ICCO webpage.