How does PR work in other countries? Why can an English press release not be printed in Italy and how can you reach an editor in France? Why is it helpful to work with local specialist partners abroad? In the series of talks on “Raum für Ideen” (room for ideas), Veit Mathauer concentrates on international PR projects, on county-specific characteristics in presswork and neighbouring areas, as well as providing information on how an international campaign can be managed from Germany. Drawing on his experience on working internationally with PR partners for many years, the talk combines theory and practice.