PR measures are successful when their planning is based on valid information on markets and opinions. To this end, Sympra carries out market research and opinion polls. 

In order to make trade articles interesting and worth reading, we undertake considerable research on the topic. We conduct interviews with experts. we research databases or spend time in specialist libraries. We are fully aware that excellent research is the basis of journalistic work.

We use various instruments in order to evaluate if our PR measures have been successful. This ranges from media observation to the creation of a press book and detailed analysis tools such as media reaction analysis and the Communication Value System (CVS).